What is CRM system and what is it used for?
The shortcut CRM means Customer Relationship Management. It is a part of management which is focusing on the relationships of the company with the customers.
The tool, which the management is using to cooperate with CRM is Information System. CRM is created to increase the sales, increase the profit and also to increase customer satisfaction.
With this system, managers can check the performance of individual parts within the company, as well as the revenue from individual customers.
In LV CRM system, the reseller has the option to add notes to all customers, which is very important in the pursuit of customer satisfaction.
An example of the usage of CRM system is for example, if the commercial vendor will add all customer requirements, comments or complaints to the system, so the company can quickly respond to such requests.
The main function of a CRM system is to increase customers satisfaction, which the company already has. The main priority of the CRM system is not the acquisition of new customers. This condition, however, is not 100% sure, because a satisfied customer can quickly bring you another customer.